group project 3

11.19.2009- 35 minutes

Today we looked at different examples of ad campaigns to get ideas for our project. There were many ads that were appealing to me because they all gave a lot of helpful information. But in the end I chose a reckless driving campaign. This ad showed many different forms of media within their website and I got a lot of great ideas from it for my project. I liked the statistics they added at the bottom of each page and the background color is different from the rest of the site so it really catches your attention. I also liked their use of a video and then also a video of real stories. The regular video shows you the problems teens face everyday within a car and the real life video is an actual example you can relate to emotionally.